A leading independent protection advisory business has successfully completed its acquisition by a UK financial services group, in a transaction advised by GS Verde Group.

The Cardiff based protection specialist has built an award-winning reputation for providing independent advice on life insurance, critical illness cover and income protection solutions. The business serves clients across the UK, helping individuals and business owners protect their families, businesses, homes and income through partnerships with all major UK insurers.

The acquisition by the financial services intermediary represents a strategic expansion of their service capabilities and market presence. The transaction involved the sale of a minority shareholding by two of the company's directors, enabling continuity of leadership while providing the business with enhanced resources and support for future growth.

The GS Verde Group are business-focused experts in getting deals done. Combining all the services needed to complete a corporate transaction, including legal, corporate finance, tax, accountancy and communications, GS Verde Group acts as a complete advisory team and provides a truly end-to-end service.